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Short, flexible banners that use the PC initials to invite families, couples and outdoor travelers to fall for Panama City.
Paid social that puts the LOVE PC idea in the feed, turning Panama City’s waterfront, food and spirit into quick reasons to visit.
A swipeable carousel that gives each audience its own reason to love PC, one panel at a time.
Visitor Guide
Print ads that turn two simple letters into a flexible headline platform, with a different reason to love PC in each execution.
Landing page copy that carries the LOVE PC voice from the ad click to the destination, so interest turns into trip planning.
One print ad, one reason to love PC, delivered with the campaign’s charm and confidence.
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A two-page spread that gives the LOVE PC story room to breathe, with the city’s waterfront and personality at the center.
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