iDeas Studio

iDeas Studio

The Deas behind iDeas.

“How do we turn a creative brief into a Cultural Revolution?"

That’s the question that fuels the imagination of David Deas.  A Senior Copywriter from New York City, Deas delights clients with an exceptional ability to listen, understand and transform ideas into results that catapult brands to the next level. 

Throughout his award-winning career, Dave has built and maintained some of the best known brands in the world, including General Motors, Denny’s, United Way, Courvoisier, Zumba Fitness, the U.S. Army, Seagram Americas and many others. Dave was also responsible for work on Royal Caribbean International and authored the cruise line's global tagline, “Destination Wow.” 

This wide range of experience combined with his reputation for penning break-through-the-clutter creative makes iDeas the perfect fit for your next project. 

The ideas behind Deas.

People don't buy products…they buy iDeas.

At iDeas Creative, a brand is more than a buzzword, a PowerPoint deck and endless debate over the latest digital toy. It’s about stories. Stories about your product. Your customer. And creative ways to blend them together to engage and entertain. 

I believe at the heart of every brand there’s a compelling story that’s waiting to be told. And for years, I’ve unlocked those narratives and translated them online, on shelf, on air—and at all touch points in between. 

I understand that brands are built by uniting products with insightful human emotion. From “awww” to awe-inspiring to awestruck, my goal is to differentiate your story so that you can develop an authentic conversation with your customer. 

And conversations begin by engaging iDeas.

AGENCIES & COMPANIES I'VE WORKED WITH:

  • Grey Global Group

  • Walton Isaacson

  • GlobalWorks

  • Footsteps Group

  • Zimmerman 

  • Republica Havas

  • Chisholm-Mingo Group

  • Pfizer 

  • Hoechst Marion Roussel Pharmaceuticals

  • NYC Dept of Health

  • NYU School of Dentistry

  • Royal Caribbean International

  • Zumba Fitness

  • United Way

  • Chegg.com

  • Arthur Ashe Institute for Urban Health

    + more

 

BRANDS I'VE WORKED ON:

  • GMC Envoy

  • General Motors

  • Royal Caribbean

  • Toyota

  • US Army

  • US Post Office

  • Kmart

  • Optimum Online

  • Optimum Voice

  • iO Digital Cable 

  • Crown Royal

  • Crown Royal Special Reserve 

  • Courvoisier

  • Courvoisier Gold

  • Courvoisier Rose

  • Michelob Beer

  • Bud-Lite

  • Bacardi Silver

  • King Cobra Malt Liquor

  • Hurricane Malt Liquor

  • Tanqueray Gin

  • United Way

  • Denny’s Restaurants

  • Fire House Subs

  • Grace Foods

  • ARA Food Corp

  • Bank United

  • Union Bank

  • Gillette ProGlide Razors 

  • Shelf Genie

  • Allegra 24 Hour Allergy

  • Texaco

  • California Lottery

  • Spring Creek Towers

  • Virginia State University

  • NYU School of Dentistry

    + more

    RESUME AVAILABLE ON REQUEST

 

Services

Websites
Landing Pages Content Writing Social Media Email Campaigns Print Direct Mail Out of Home Brochures
Radio Scripts
TV Scripts
Sales Sheets
Company Naming
Product Naming
Packaging Copy Brand Attributes
Taglines Press Releases Advertorials Multicultural Tone & Voice
B2B & B2C