Winning Results: A campaign that turned an inclusive brand story into measurable impact, earning recognition, expanding awareness, and helping Visit Lauderdale stand out on a global stage.
Outdoor Billboard
Print Ad: Bold imagery and compelling copy celebrate Paralympic swimmer Abbas Karimi's extraordinary journey, connecting his determination and resilience to Visit Lauderdale's promise of inclusion and possibility.
Digital Banners Bold imagery, compelling copy, and dynamic layouts bring Paralympic swimmer Abbas Karimi’s extraordinary story to life across three digital banner formats. Developed for the Ideas Creative portfolio, the concept demonstrates how a
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