The repositioning campaign helped Visit Lauderdale shift perceptions from value getaway to sophisticated, inclusive destination.
Print Campaign
Billboard / Times Square, NYC
Digital Banner Campaign
Print Ads
Summer Campaign: Print copy that turned Visit Lauderdale’s 101 days of summer into an irresistible invitation, giving travelers 101 reasons to plan their best vacation ever under the sun.
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Dine Out Lauderdale: Print Campaign
Dine Out Editorial / Feature
Travel Trade Eblasts
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